One marketing platform, to rule them all.
The Tagga Marketing Platform (TMP) collects data from all of a client's channels whether they are eCommerce, social media, web analytics, email service providers, etc. Imagine having a single piece of software that combines all of that data into a unique, custom-tailored consumer profile. Clients also have the ability to create detailed segments and reports to inform their marketing strategies and to target the best demographic for maximum ROI.
The company and application was successfully acquired by Campaign Monitor in 2017.
Read how one of our top clients, Flight Centre, used Tagga and advanced email features to increase click-throughs by 57%.
User-Experience Design // Creative Direction // Art Direction // Development Team Management
The product and the company went through several pivots with their platform offering from 2012-2016. During the first few years, we learned that there was a need for Marketers to consolidate the noise from different applications and data into usable segments for their campaigns. We noticed there was a key gap in the market which provided an opportunity to fill that space.
I worked closely with our VP of Product and CTO in order to deliver functional, easy-to-use features and user experience. I had the opportunity to develop new concepts and to lead brainstorming meetings to push our product ahead of the competition — developing features, UX strategies, graphs and other visualizations.
It was about finding that "sweet spot" between meeting the client's needs and achieving our business goals as a company.