Equal is the zero-calorie sweetener you’ve trusted for 30 years. Now you have a mobile experience just as sweet.
In 2011, I was tasked with designing a mobile web experience for the equal.com main website. We focused on taking out any of the extraneous information and details that can be found on the full desktop version. By creating use cases for consumers, we discovered the pages they needed to access most when they're "on the go" — product facts, nutritional info, featured recipes and frequently asked questions.